Patricia Martins, a dynamic CEO, has always been passionate about beauty. Her journey into the beauty industry began at 18, when she discovered her love for strip lashes. Fascinated by their transformative power, Patricia spent years mastering their application and studying the trends in the lash industry. One day after a long conversation with her sister Erica Martins, good ideas came to life!

That's how So Elite was born.Their vision led them to establish a beauty brand, focusing on high-quality, innovative lash products and with plans to bring other beauty products in the future. The brand goal is to empower women, making them feel confident and glamorous.